Sambaraju D Sasthri

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UI/UX/WEB/APP/BRANDING

Executive Profile

• User Experience Design Specialist offering 19+ years of expertise in building & designing UX strategies
• Transformed complex things to easy & creative that speak to the end user’s goals by keeping well-informed with the latest design trends and cutting edge technologies
• Highly skilled in various aspects of User Experience fundamentals entailing requirement analysis, user profiling / grouping, personas, task analysis, wireframes, prototyping and usability testing
• Familiar with working on Adobe Photoshop, Adobe Illustrator, Adobe Dreamweaver, Adobe Audition, Adobe SpeedGrade and Adobe Premiere
• Gained insightful knowledge on Typography, Color Theory, Interaction Design, Google Analytics and Digital Marketing
• Led projects from planning to launch; equally competent as a big-picture visionary and a detail-oriented designer
• Endowed with excellent client relationship management and communication skills with capability to effectively comprehend client and accordingly conceptualize web/ visual designs

Key Impact Areas

• UI/UX Designing
• Graphic Designing
• Visual Designing
• Web Designing
• Client Relationship
• Management
• Team Building & Leadership
• Liaison & Coordination

Key Skills

• Communicator
• Collaborator
• Intuitive
• Innovator
• Leader
• Motivator
• Analytical
• Team Builder

Education & Credentials

Perusing MFA in Applied Art
Sri Allamaprabhu Lalithakala Academy (SALA)

Diploma in Commercial Arts (15th October 1995)
Santhanu Chitra Vidyalayam

Diploma in Cartooning (January 1993)
Santhanu Chitra Vidyalayam

Diploma in Terracotta (January 1996)
KPJ. Artisans Training Centre, Bidadi

Advance Diploma in Computer Arts (July 1998)
EDIT Institute

Advance Diploma in Web Design And Broadcast Animation (25-11-98)
ZAP Digital Design Academy

Professional Experience

Since Mar'05
Stridus InfoTech India Pvt. Ltd., Bangalore as Creative Head / Digital Media - Head at Colabus
Key Result Areas:

• Understanding client requirements; providing design solutions i.e. functional design specification document; leading a team for ensuring effective management of UI / UX
• Examining the requirements with business analysts, signifying user experience, visual design, wire-framing, prototyping, front-end development and team management
• Conveying concepts and providing design direction through renderings, images and effective written and verbal communication; designing the overall graphic image including creating concept design layout and illustrations
• Ascertaining client's requirements and developing graphic directions, concepts and specifications; communicating style and guidelines to deliver consistent, high-quality work
• Designing mock-ups for potential and existing clients to demonstrate how the applications would look if integrated into the systems; developing navigation, user flows, screens and controls; conducting usability testing to identify design patterns and produce style guide
• Spearheading projects from planning to execution; implementing the project plans and performing tasks including design, specification, and integration of products within customer environments
• Providing design solutions and leading a team for ensuring effective management of UI / UX
• Ensuring that customer deadlines are met within project budgets; creating and managing the estimates, project plan, project schedule, resource allocation & expenses
• Communicating design deliverables, such as specifications, templates, storyboards, wireframes, and mock-ups
• Creating user journeys, storyboards, wireframes and interactive prototypes through initial research of user needs, business goals, usability testing and iterative design
• Conducting stakeholder interviews and usability tests; creating click-through and prototypes for web & mobile/tablet for use during tests; synthesizing & compiling findings to develop UX strategy

Highlights:
Design and develop User Interfaces/Branding/Websites for internal and external Clients that includes Colabus, Stridus, Adtvworld and Conformus other responsibilities include Digital Marketing, Online campaigns and e-learning

January 2nd – 2001
APPSHOP Solutions India Pvt. Ltd., Bangalore / USi Networks as Graphic Analyst/ Project Manager
Highlights

• Engaged in designing and developing Oracle training application ( e-learning), Appshop/USi - Brand Management/ Website / Online presence, Mailer System, Project Management System & Time Tracking System, Appshop Portal
• Executed ISO 9001-2000 for Web Development

December 27th - 2000
Conoy Soft Solutions Pvt. Ltd., Bangalore as Project Manager (web development)
Highlights

• Played a key role as a Project Manager (web development)
• Engaged in designing and executing UI for embedded systems Logistics Truck Tracking

December 12th – 1999
Timbercity.net, Bangalore as Graphic/Web Designer
Highlights

• Engaged in designing & hosting the following websites: www.timbercity.net, www.technicdigital.com, www.cyberprime.com

September 25th – 1997
Zap Digital Design Academy, Bangalore as Graphic Designer and Faculty
Highlights

• Engaged in designing for web and multimedia productions (www.zapnetgains.com) and multimedia designs for Baljee Group of hotels, Wintech Bargains and Zap digital design academy