It was all the small things that make us Indian. Big red bindis, intricate embroideries, hand spun silks, complex cut work, simple cottons and the mystery of a perfectly draped saree, chat pata food.

Driven by this Mr. Jay Prakash had a vision to wanted to connect or reconnect Indians to their roots.

With a handpicked selection of designer wear, hand crafted home linen, exquisite accessories and more, we are a selectively curated marketplace where global Indians can come together to shop, share and fall in love with the best ethnic products our country has to offer.

Then came of ecity kart a new online shopping store for Passion and Culture.

Brief: Creative Freedom.